ONCE UPON A TIME...

At Nature's Hug, our story isn't just about creating natural, wholesome products. It's about a passion for sustainability, a commitment to ethical sourcing, and a deep appreciation for the beauty of nature. Join us on a journey that celebrates the power of nature and the connections that make us all a part of something greater.

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We started farming in the pastoral area of Neo Tiew, Singapore, using a resource and energy efficient farming system developed by our parent company - Blue Aqua - to supply quality seafood daily, from farm to fork.

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The nature's hug brand was born in 2019 to accomplish our vision to become a reliable source for fresh, clean and quality seafood that are free from chemicals & antibiotics.